How To Avoid Totally Stupid Adwords Mistakes
January 7, 2011 by Celebration
Filed under Web News
If you are new to Google Adwords you will want to avoid making the following mistakes that can cost you dearly. For example, if you’re targeting a niche like Tim Godfrey then creating mini sites about that topic will help you dominate it.
You should avoid making the mistake of not conducting proper market research. As an AdWords advertiser, you should know your market inside out. Researching your market the right way is an important step that you shouldn’t ignore. By doing this, you’ll learn about all those keywords that are getting high traffic and also know their bid prices. Keywords are the backbone of any campaign, which is why you should understand their importance when it comes to creating profitable campaigns. And it’s not possible to find the right keywords unless you know your competition well. It doesn’t take much effort to study your competition. Doing a simple Google search will sometimes give you enough information. You can also go through your competitor’s websites to learn more about their methods of marketing. For example, you can take their website’s URL and enter it into the AdWords keyword tool to extract all those keywords that they are targeting. There are many ways to research your competition, so the more effort you put in this area the better results you will get from your campaigns.
Avoiding split testing ads is another big AdWords mistake. Google Adwords offers you the unique ability to test your ads against one another to pick out those that perform best. Being an advertiser, you want to know where your profits are growing and where you are losing money so that you can aim to increase profits. When you are not split testing your ads you are basically aiming at a pigeon in the dark. It is impossible to know how people will react to your ads until you’ve tested them out. With AdWords you can rotate your different ads which basically means you can have multiple ads in a group rotating as the traffic comes in. As you see which ads are performing best you can knock out those that aren’t performing well and test a new ad against those that are. Boosting your profits is easy if you continue going through this process and refining your campaign. There will come a time when you’ll have a great ad performing at peak profits day in and day out simply because you tested various ads.
Do be careful with the keywords you ultimately select for your adgroups and campaigns. Be careful too about including keywords that could attract the wrong niche. So just be very sure about the keywords you do select, and make sure they are not ambiguous.
You need to have even emotions, and don’t be tempted by high traffic volume, only. You can possibly get fooled and not even know it because you can attract the wrong audience.
Lastly, If you desire a successful AdWords advertising career you must keep on top of your mistakes to avoid them in the future. 3 Killer Adwords Mistakes You Want To Avoid
Mistakes are the number one cause of lack of success with AdWords campaigns. That is why if you’re going to do Adwords, you have to learn the ropes from a very credible source. Here are three often-seen Adwords mistakes that can really put a hurting on you if you’re not careful.
Many AdWords advertisers, especially the ones with deep pockets, try to aim for the number 1 ad position for their selected keywords. Logically, this makes sense because the ad that’s on the top gets the most exposure. But when you’re working with Google AdWords, you need to think out of the box. Here, one of the main reasons why the top ads get the most clicks is not because they want your product but simply because it’s the first ad. The searcher clicking on the top ad could be a casual one who isn’t looking for any solution, but only browsing around.
You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. And since you’re actually paying top dollar for that high position, you don’t want to end up having a bunch of uninterested people clicking on your ads. The position that you should actually aim for should be the third or the fourth one. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. Besides that, when you have a lower ad position, you’ll be paying a much lower CPC. So be smart when it comes to bidding, rather than going with the flow.
Not split testing your ads, is another AdWords mistake. Google AdWords gives you unique ability to test your ads against each other to find out the best performing one. As an advertiser, you should know where you’re losing money, and also aim at increasing your profits. Now, when you don’t split test your ads, it would be like aiming in the dark. You never know how people will respond to different ads until you show test them out. AdWords lets you rotate different ads, which means you can have 2 – 3 ads in an ad group rotating as the traffic comes in. Once you find out the best performing ad, you can weed out the other ones and add a new ad to test against it. You should keep going through this process and keep refining your campaign in order to boost your profits. A time will come when you’ll have the best performing ad giving you huge profits day in and day out, just because you test various ads. For instance, if you would rather create an authority site about say, Blueprint Project , it would have a better stick rate.
Last but not the least; not tracking your keywords is a mistake that will make you lose a lot of your money. When running an AdWords campaign, you should have the knowledge of what keyword’s giving you results and which one’s costing you a lot without any profits. This is why you should always track your keywords so that you have the data to refine your campaign and increase your profits.
But you can’t worry too much about mistakes because everyone has made their fair share of AdWords mistakes. So just be sure to learn before doing, but once you have read the ebooks – then take action.
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