The 3 Major Lies With regards to Promotional Pens
April 18, 2011 by Celebration
Filed under Web News
Each and every time you turn around, there is somebody on your telephone or doorstep, wanting to sell you pens for you to use for promotional items. Every time they show up, you purchase a couple of hundred or thousand, though more than likely you have a storage closet somewhere that is full of them.
That’s because you’ve bought into lie number 1: Pens are a great way to easily promote your business. The fact remains, a pen is good for branding your business, however it does little to promote your business. Why?
Simply because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to make use of your company’s service or product. Worse, it simply lies around, waiting to be picked up and used-and generally, it will be used to make a grocery list, not to find your company’s name and address!
Lie number 2 is that pens are a good way to inexpensively market and promote your business. This is not true, and that closet filled with pens ought to be proof enough. Yes, you can get rather cheap promotional pens, but you know what they really tell people about you? That you are cheap!
People are not stupid. They know a cheap item from a more expensive one. And even though they will take and even use your pen, they’ll not connect you to quality. If you want a pen to do that, and you do or why bother, you are likely to have to buy more expensive pens which demonstrate you’re a class act all the way. This sort of promotional pen costs a great deal of money, which means you won’t get away, um, cheaply. Quantity and/or quality will, either way, cost you money, so pens aren’t truly a cheap promotional item after all, are they?
Now, for lie number three. Yes, it is the big one! Because everyone gives pens away as promotional items, you must too, in order to compete. Keep in mind being in high school where everybody dressed the same way? Look back at your yearbook and you’ll see that everybody basically looks the same. Just a few brave souls who dared to be different stand out.
Same thing with promotional pens. You will find a gazillion of them out there. Plus they all basically look the same and say the same thing: logo, contact information and web site URL. If you want your promotional item to “wow” your customers and prospective customers, you will not do it with a pen, probably, except if it’s one killer, expensive pen that does everything a cell phone can do.
The promotional arena is simply soaked with promotional pens. So break away from the herd! If you feel you need to use a writing instrument as a promotional item, consider purchasing some cool mechanical pencils!
They’re easily available and are much more effective for promoting your business than promotional pens for two reasons: 1) Not everyone else is giving them away, so they are instantly different, and 2) (and this is a secret!) people want them. Why? They’re great for kids to use in school or to do homework. And help one of today’s busy, overly zealous parents out by giving them something little Jake or Jane can use, and I assure you will be remembered-and better, called on for your product or service!
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